Tyler's Toolbox

Here’s my schedule for SXSW 2009, courtesy of Sched. If you’d like to meetup, text me at 650-796-9815. I’m especially looking for people to interview who are relevant to trends in the video and general online marketing spaces.

I’m using google docs to manage my contacts for sxsw, please submit your information below:

I’m developing a great relationship with my friends over at MediaPost, I’ve really enjoyed the contribution process, and the editors there are really great people!

My second article came out in Video Insider last week, it’s titled: “Partnering with Your Employees: Creating Brand Ambassadorship Within Your Organization” and I think it’s worth the estimated 3-minute read. Here’s an excerpt to help you decide:

More often than not, a key to building better relationships with your audiences requires that you connect them to a real person who can serve as a sincere face for - a more humanized angle to – your brand identity . Here, empowering your own employees to promote your viral campaigns can lower your acquisition/marketing costs, create a tangible brand experience for your audiences, and boost morale within your organization.

 If you’re running viral campaigns (using video and/or social methods), you should read the article. Check it out.

An article I wrote, “New Metrics For Success In Video Marketing,” appeared in MediaPost’s Video Insider blog today. Go check it out. Here’s an excerpt:

Video marketing is a big field encompassing many kinds of video presentation, including branded videos, pre-roll and interstitial advertisements, and product demonstrations. Increasingly, budgets are shifting to this (relatively) new category. In part, this is due to a growing recognition among media planners that video marketing can deliver cost-effective and high-bar results. But what are these results, and how are they best measured?

Here’s the full version to read.

I just found this, it’s a clip from a dinner I had with friends on Election Night. It was filmed and edited by my friend Giannii, who is a community manager and vlogging genius.

In the light of a great inauguration, and with Obama now in office, I wanted to look back and remember the fun and emotion of election night. It was a great night, thanks to the friends who joined me and made it better and to Giannii for capturing it.

This guest post was written by our mechanical friends over at typealizer.com — they have leveraged the most powerful viral channel that exists, blogger’s egos.

The analysis indicates that the author of http://www.tylerwillis.net is of the type:

INTJ – The Scientists

The long-range thinking and individualistic type. They are especially good at looking at almost anything and figuring out a way of improving it – often with a highly creative and imaginative touch. They are intellectually curious and daring, but might be pshysically hesitant to try new things.

The Scientists enjoy theoretical work that allows them to use their strong minds and bold creativity. Since they tend to be so abstract and theoretical in their communication they often have a problem communcating their visions to other people and need to learn patience and use conrete examples. Since they are extremly good at concentrating they often have no trouble working alone.

Analysis